The market out there is competitive, and only a handful of brands succeed in gaining a customer’s attention and trust. But what if there was something to win the customer over before they even laid a hand on the product? One that cements your brand’s identity? Enter, packaging. Packaging is crucial in helping products stand out on shelves and connect with consumers. Brand identity and recognition are essential factors in the success of any product, [...]

Chamindra Gamage has been promoted to the position of Managing Director at Varna Limited with effect from 1st November 2023. He was the company’s Chief Growth Officer/Executive Director from January 2020 and was appointed to the Board in 2012.   Chamindra Gamage counts over 12 years of experience in multiple industries and is a founding member and Past President of Entrepreneurs Organisation, Sri Lanka. He is the Honorary Consul to Colombia in Sri Lanka and [...]

Flexible packaging offers versatility, cost-effectiveness, and eco-friendliness among other benefits. However, not all flexible packaging materials are created equal.   Whether you are a small business owner or a large corporation, choosing the right packaging material for your product is crucial. But with so many options available, it can be overwhelming to make the right choice. Don't stress, we will help you find the right fit for your product.   Here are three questions you [...]

A food startup business is a great accomplishment, but it comes with unique challenges. Shipping, transportation, and packaging can all stand in the way of your business. Customers will be impressed by food subscription boxes, culinary kits, cookies, and snacks, but only if they arrive fresh and undamaged. You'll require high-quality food packaging. The right food packaging will showcase the product, make it stand out on shelves, and keep it from spoiling. Make certain that [...]

For a long time, rigid boxes, bottles, cartons, and cans have been used. They are, however, more expensive and ineffective than modern flexible packaging choices such as stand-up pouches. Further, because of the many options available and the various combinations that can be used to reach your final package solution, selecting packaging for your product can be difficult. Because of their versatility, stand-up pouches can assist in simplifying this process. They provide product protection and [...]

The packaging gives the consumer their first impression of the goods. It is one of the most powerful influences on their purchasing decisions. According to research, packaging influences one-third of consumer buying decisions. It is the packaging of a product that pulls the customer towards or away from it in a market defined by competition and a consumer under substantial time pressure. According to a study conducted by the Asian Institute of Technology, it’s been [...]

Choosing the right packaging for your product is vital to the success of your brand. At present, the packaging industry is booming with various types of packaging options and sometimes these options can be overwhelming. Your packaging ultimately determines the outward appearance of your product on store shelves and standing out from the myriad of products and appealing to the consumer are the ultimate goals. The two broad packaging types you will find are Flexible [...]

Food packaging trends undergo much innovation as it's constantly evolving and adapting to consumer demands. By following trends closely and understanding consumer behaviour and requirements, you can upscale your brand’s packaging and instil confidence in the consumer, thus creating consumer satisfaction. Based on such insights and analysis, here is our list of food packaging trends for 2022.   The Rise of Sustainable Packaging Sustainable packaging is a hot commodity across all sectors, but the food [...]

With an array of products on the market, the consumer marketplace is saturated. The biggest challenge faced by manufacturers, and brand owners is how to make your product stand out from the shelves where there are hundreds of other similar products and have an engaging impact on the consumer. When choosing the type of packaging for your product, food or non-food packaging, manufacturers are now leaning towards increasing the attractiveness of the products while adding value [...]