The market out there is competitive, and only a handful of brands succeed in gaining a customer’s attention and trust. But what if there was something to win the customer over before they even laid a hand on the product? One that cements your brand’s identity? Enter, packaging. Packaging is crucial in helping products stand out on shelves and connect with consumers. Brand identity and recognition are essential factors in the success of any product, [...]

Chamindra Gamage has been promoted to the position of Managing Director at Varna Limited with effect from 1st November 2023. He was the company’s Chief Growth Officer/Executive Director from January 2020 and was appointed to the Board in 2012.   Chamindra Gamage counts over 12 years of experience in multiple industries and is a founding member and Past President of Entrepreneurs Organisation, Sri Lanka. He is the Honorary Consul to Colombia in Sri Lanka and [...]

Flexible packaging offers versatility, cost-effectiveness, and eco-friendliness among other benefits. However, not all flexible packaging materials are created equal.   Whether you are a small business owner or a large corporation, choosing the right packaging material for your product is crucial. But with so many options available, it can be overwhelming to make the right choice. Don't stress, we will help you find the right fit for your product.   Here are three questions you [...]

When packaging, it's not just about making it look pretty. It's also about making it effective. In this blog, we'll take a look at four packaging redesigns that boosted sales for different brands.   Lay’s (Souce: Marketing Dive)   Lay’s potato chips, brought back its limited-run “Smiles” packaging with more than 70 new designs of its chip bags that showed the smiles of 30 people who were helping their communities. These “Everyday Smilers” included people who [...]

Varna, a flexible packaging company, was recognised with the Golden Cylinder Award in the ‘Innovative Novel Gravure Printing’ category at Gravure Technical Forum 2022 organised by the Gravure Association of the Americas (GAA) and the Association of International Metallizers, Coaters and Laminators (AIMCAL). The ceremony was held in Orlando, United States recently. A testament to Varna’s vision to deliver innovative packaging solutions, the Golden Cylinder award was accorded in recognition of the “Best of the [...]

A food startup business is a great accomplishment, but it comes with unique challenges. Shipping, transportation, and packaging can all stand in the way of your business. Customers will be impressed by food subscription boxes, culinary kits, cookies, and snacks, but only if they arrive fresh and undamaged. You'll require high-quality food packaging. The right food packaging will showcase the product, make it stand out on shelves, and keep it from spoiling. Make certain that [...]

For a long time, rigid boxes, bottles, cartons, and cans have been used. They are, however, more expensive and ineffective than modern flexible packaging choices such as stand-up pouches. Further, because of the many options available and the various combinations that can be used to reach your final package solution, selecting packaging for your product can be difficult. Because of their versatility, stand-up pouches can assist in simplifying this process. They provide product protection and [...]

The packaging gives the consumer their first impression of the goods. It is one of the most powerful influences on their purchasing decisions. According to research, packaging influences one-third of consumer buying decisions. It is the packaging of a product that pulls the customer towards or away from it in a market defined by competition and a consumer under substantial time pressure. According to a study conducted by the Asian Institute of Technology, it’s been [...]

Varna Packaging has purchased the NOVA D 800 Laminator with a project investment of Rs. 250 Million, to further expand its production capacities and capabilities, meet the growing demands from its national and international customer base, and to further improve its product offering, Continuing the “bigger is better'' trend of mega-consolidations in the packaging industry, this investment is aimed to meet the increasing demand for complex laminated structures. “The decision to proceed with this level [...]

Choosing the right packaging for your product is vital to the success of your brand. At present, the packaging industry is booming with various types of packaging options and sometimes these options can be overwhelming. Your packaging ultimately determines the outward appearance of your product on store shelves and standing out from the myriad of products and appealing to the consumer are the ultimate goals. The two broad packaging types you will find are Flexible [...]