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Wrap it up right: The insider’s guide to selecting flexible packaging material for your product
Flexible packaging offers versatility, cost-effectiveness, and eco-friendliness among other benefits. However, not all flexible packaging materials are created equal.   Whether you are a small business owner or a large corporation, choosing the right packaging material for your product is crucial. But with so many options available, it can be overwhelming to make the right choice. Don't stress, we will help you find the right fit for your product.   Here are three questions you [...]
When packaging, it's not just about making it look pretty. It's also about making it effective. In this blog, we'll take a look at four packaging redesigns that boosted sales for different brands.   Lay’s (Souce: Marketing Dive)   Lay’s potato chips, brought back its limited-run “Smiles” packaging with more than 70 new designs of its chip bags that showed the smiles of 30 people who were helping their communities. These “Everyday Smilers” included people who [...]
Varna Packaging wins Golden Cylinder award
Varna, a flexible packaging company, was recognised with the Golden Cylinder Award in the ‘Innovative Novel Gravure Printing’ category at Gravure Technical Forum 2022 organised by the Gravure Association of the Americas (GAA) and the Association of International Metallizers, Coaters and Laminators (AIMCAL). The ceremony was held in Orlando, United States recently. A testament to Varna’s vision to deliver innovative packaging solutions, the Golden Cylinder award was accorded in recognition of the “Best of the [...]
A food startup business is a great accomplishment, but it comes with unique challenges. Shipping, transportation, and packaging can all stand in the way of your business. Customers will be impressed by food subscription boxes, culinary kits, cookies, and snacks, but only if they arrive fresh and undamaged. You'll require high-quality food packaging. The right food packaging will showcase the product, make it stand out on shelves, and keep it from spoiling. Make certain that [...]
For a long time, rigid boxes, bottles, cartons, and cans have been used. They are, however, more expensive and ineffective than modern flexible packaging choices such as stand-up pouches. Further, because of the many options available and the various combinations that can be used to reach your final package solution, selecting packaging for your product can be difficult. Because of their versatility, stand-up pouches can assist in simplifying this process. They provide product protection and [...]
Trapping by Packing: The Impact of Packaging on Consumers
The packaging gives the consumer their first impression of the goods. It is one of the most powerful influences on their purchasing decisions. According to research, packaging influences one-third of consumer buying decisions. It is the packaging of a product that pulls the customer towards or away from it in a market defined by competition and a consumer under substantial time pressure. According to a study conducted by the Asian Institute of Technology, it’s been [...]
Varna Packaging Strengthens its Competitive Edge with the BOBST NOVA D 800 Laminator
Varna Packaging has purchased the NOVA D 800 Laminator with a project investment of Rs. 250 Million, to further expand its production capacities and capabilities, meet the growing demands from its national and international customer base, and to further improve its product offering, Continuing the “bigger is better'' trend of mega-consolidations in the packaging industry, this investment is aimed to meet the increasing demand for complex laminated structures. “The decision to proceed with this level [...]
Choosing the right packaging for your product is vital to the success of your brand. At present, the packaging industry is booming with various types of packaging options and sometimes these options can be overwhelming. Your packaging ultimately determines the outward appearance of your product on store shelves and standing out from the myriad of products and appealing to the consumer are the ultimate goals. The two broad packaging types you will find are Flexible [...]
The Biggest Food Packaging Trends of 2022
Food packaging trends undergo much innovation as it's constantly evolving and adapting to consumer demands. By following trends closely and understanding consumer behaviour and requirements, you can upscale your brand’s packaging and instil confidence in the consumer, thus creating consumer satisfaction. Based on such insights and analysis, here is our list of food packaging trends for 2022.   The Rise of Sustainable Packaging Sustainable packaging is a hot commodity across all sectors, but the food [...]
5 Reasons Why Flexible Packaging Is So Widely Used
With an array of products on the market, the consumer marketplace is saturated. The biggest challenge faced by manufacturers, and brand owners is how to make your product stand out from the shelves where there are hundreds of other similar products and have an engaging impact on the consumer. When choosing the type of packaging for your product, food or non-food packaging, manufacturers are now leaning towards increasing the attractiveness of the products while adding value [...]